“We found Birmingham Rum Festival a really worthwhile experience for both brand awareness and sales. The people were great, and really interested in learning more about rum. We’re really looking forward to next year.”
Peter Thornton, Cellar Trends (Headline Partner 2017)
Educate and engage the right consumers
Showcase your rums to a young, curious audience with the interest and spending power to explore premium drinks.
Present your Signature Cocktails
Each participating brand will be featured in the specially curated Festival Cocktail Menu.
Drive sales with onsite retail
The dedicated Festival Rum Shop will stock bottles from partner brands, so visitors can take the magic home.
Alternatively (or in addition), sell products directly from your own exhibition stand.
Connect with people from the trade
We issue special trade passes for verified bar and hospitality delegates.
2017 attendees included management and front-of-house staff from bars, restaurants, hotels and pubs in Birmingham.
Find out more
Learn more about the festival and how to be part of it in the 2018 Partnership Pack.
Birmingham Rum Festival c/o Dine, iCentrum, Holt Street, Birmingham B7 4BP